Recent Works
Most recent on top:
PlaytheDay
Joined PlaytheDay team to launch the new online gaming venture. Building and deploying the marketing plan, in regards to social media, the web2.0 users and the blogosphere, as well as optimizing the user experience and the usability of the game, finding new targeted niches for the site, business intelligence and managing the site’s blog.
kooMIX
Building the online marketing strategy for kooMIX - a new venture in its early stages, which combines the old video watching experience, with users ability to interact on top of the video, and personalize it, withing a perosnalized social environment. As part of the launch, we were in charge of creating the demo video, as well as optimization of the user interface and the site’s overall experience. The promotion of the website was done using several marketing tools
Digital-Blonde
Marketing, business and online strategy advisors for a new venture in the digital music world, called Digital-Blonde. The new website, will offer an extensive community of music production videos for every user who wants to learn more about this industry. The website offers its community a set of interaction tools, to fulfill their user needs.
PLYmedia
Joined PLYmedia’s team to launch BubblePLY.com - a new online venture in the video world. The job included performing viral marketing strategies and using social media optimization techniques that focused on specific niches, to increase brand awareness and start a steady stream of traffic to the website.
As part of the team, we’ve also found new partnership options for the company, as well as advised on the user interface, other product developements and new revenue models for the company.
MiniBox Network
Establishing the new vivid RSS portal for the mass market. MiniBox Network currently includes two websites - MiniBox.co.il directed to the Israeli market, and MiniBoxs.com directed to the International crowd.
The websites offer a new approach to surfing the Internet and presents its users with a simple way to get updated with news and content from around the globe in a wide variety of topics. An easy way to familiarize yourself with a handful of websites, from the most popular portals and blogs to various Internet magazines, social networks, web2.0 sites, leading video and image sharing communities.
aniBOOM
Launching the first aniBOOM advertising campaign, targeted at online animation creators. The job included building and deploying targeted online media buying campaigns, advising on future marketing options and building the site’s revenue models.
888.com
As part of the online media buying team for 888.com, we negotiated and optimized large-scaled campaigns in many niche sites and big portals. We were also in charge of affiliate management and retention, as well as advertising the affiliate program.